The Creation of Don't Sink Pull Up™

Becoming a pilot was the lifelong dream of our CEO and founder, Philipp Böbs. But on December 22, 2018, everything changed overnight when, for unexplained reasons, he lost a large portion of his hearing on his left side. His dream of flying was over.

What remained was his enthusiasm for aviation. So one day, he came up with the idea of ​​not giving up on the aviation field after all. He said, "I might never fly airplanes again, but I could start a company." One and a half years later, this plan became reality, and the development of products that embody aviation, yet don't look like it, was born. Products that inspire a sense of belonging and are almost like a uniform for Don't Sink Pull Up™ Cream members. After seven months on the market, the crew has grown by many members, and we are proudly represented internationally.

"I'm grateful for everyone who celebrates Don't Sink Pull Up™ the way I do."