How a cockpit warning became a brand
Some brands emerge from a trend. Others come from a business plan, and then there are brands that are born from a moment, a single sentence that suddenly changes everything.
A vision for the future
A concept becomes an attitude: Don't Sink Pull Up™ stands for development and for thinking things through.
The Creation of Don't Sink Pull Up™
Becoming a pilot. That was the lifelong dream of our CEO and founder, Philipp Böbs. But on December 22, 2018, everything changed overnight when, for unexplained reasons, he lost a large part of his...
