Our Incaseofemergency collection is back. Not by chance, but because it constantly raises questions. Because it tells a story that goes beyond material, colors, or details.
For our company, it seemed like a simple topic: advertising photos . Products are most effective in their natural environment. For example: mountain bikes belong in the mountains, guitars on stage ...
Some brands emerge from a trend. Others come from a business plan, and then there are brands that are born from a moment, a single sentence that suddenly changes everything.
A concept becomes an attitude: Don't Sink Pull Up™ stands for development and for thinking things through.
Becoming a pilot. That was the lifelong dream of our CEO and founder, Philipp Böbs. But on December 22, 2018, everything changed overnight when, for unexplained reasons, he lost a large part of his...
